Once every so often you see an article that, as a former gym owner, makes you go hmmmmmm. THIS is such an article:
Unfortunately, it is hard to help people understand the benefits they will receive by coming to the gym. Maybe hitting them in their pocketbook will work as motivation.
Signing off with only a 'hmmmm',
Get charged for NOT going to the gym
There are, indeed, quite a few gym owners out there that bank on people not coming in to the gym. When we owned our gym we never saw it that way. We WANTED you to come to the gym, to be healthier and feel better. We WANTED you to be proud of yourself and your body when you said what gym you belonged to. A good business thrives off of a positive experience, and a gym's 'experience' is beyond that of the gym atmosphere. Being able to keep up with your children at the playground, being able to take the steps without being winded, being able to walk 18 holes instead of taking the cart.... those kinds of things all add up to a good gym 'experience'.Unfortunately, it is hard to help people understand the benefits they will receive by coming to the gym. Maybe hitting them in their pocketbook will work as motivation.
Signing off with only a 'hmmmm',
